ONLY a few people know that Clark Freeport is host to one of the biggest assembly vehicle plants in the Philippines today.
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Before, the Foton brand was not taken seriously. Actually, it was a laughingstock in the automobile industry because they associated it with a Chinese brand which is no longer in the Philippine market today. But Foton is quite different and made its own name in the auto industry since its arrival in 2007.
Now, Foton has 64 variants and their assembly plant is now in Clark, hoping to produce 12,000 various variants within the year once fully operational.
United Asia Automotive Group Inc., the company which owns Foton, has just rolled out its first sports utility vehicle during the assembly plant’s inauguration in Clark recently.
The rolling out of the first SUV was even witnessed by no less than Pampanga Gov. Lilia ‘Nanay Baby’ Pineda and Clark Development Corporation President Arthur P. Tugade, who was cited by UAAGI President Rommel Sytin for making Clark an investment haven and creating a sound business atmosphere which many investors are very thankful for.
Nanay Gov also praised Foton because of the quality of the vehicles deployed in various barangays in Pampanga last year. Until now, the Foton units are being used as barangay service vehicles which ferry residents to varius destinations in the province, especially during emergencies.
The Sytin brothers – Chairman Dominic and President Rommel – are envisioning manufacturing their own line of commercial vehicles to be marketed locally and exported to the ASEAN region.
Tugade also expressed gratitude to Foton: “In behalf of the CDC board & family, we really salute Foton for committing to become the premier commercial vehicle brand focused on providing exceptional products and services.”
Foton, established in the country in 2007, is now one of the fastest selling vehicles in the Philippines today, just nine years in existence.
From 100 units per year when it started, Foton sold more than 4,000 units last year, President Sytin said.
Foton has always been attractive to the local and international markets, said President Sytin as the after sales program of UAAGI is also among the laudable services being provided to their local market, assuring customer satisfaction on the product produced by Foton.
The story of Foton should be emulated by CDC because despite the strong presence of Japanese & Korean-made vehicles, including some American and European brands, Foton has stood the test of time because the Sytin brothers saw a vision, not only for Clark, but for the entire Filipino people.
Foton was able to penetrate the discriminating taste of brand consciousness of the Filipinos and is now among the established brands in the Philippines today—nine years after bringing the new China-made vehicle in the country.
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Tourism Commonality
CDC’s Tugade admits that the success of the recent 20th Hot Air Balloon Fiesta held in this Freeport would not be possible with out the cooperation of the Philippine Air Force (PAF), the private sector and the government agencies.
Held from Feb. 11 to 14, the Philippine International Hot Air Balloon Fiesta’s (PIHABF) success is a testament of the “tourism commonality” in partnership with the Tourism department, organizers, locators and the PAF.
The hot air balloon fiesta has been CDC’s flagship tourism project and has been flocked by thousands of local and foreign visitors since the festival started in 1994.
The spectacular show was highlighted with 20 regular huge hot dirigibles and six special-shaped ones which awed visitors every time the balloons would fly out of Clark Freeport. Sans the traffic, the festival was again patronized by many, especially those who are not from Pampanga.
The four days were full of flying activities – including hot air ballooning, aerobatic exhibitions, skydiving, motorized paragliding exhibition, aviation formation, search and rescue flight demonstrations, and balloon bursting, microlight and ultralight flying, among other aviation spectacles.
Another attraction of the event was the Fiesta Fly Market where local food, refreshments, and all kinds of merchandise, local goods, balloon fiesta souvenirs were sold during the four-day event, including the static display of the military hardware from the Philippine Navy, Army, Coast Guard and PAF.
The success of the festival cannot discount the fact that it was indeed the oneness of all the sectors who made the event possible, exciting and fun. Indeed, more fun in Clark!•